My T-Tag Redesign

BEFORE AND AFTER

Before:

• Bright but cluttered interface
• Hard-to-read content due to lack of contrast
• Complex navigation
• Minimal visual engagement
• Colors that did not reflect the brand image

After:

• Clean, intuitive design with improved contrast
• Simplified navigation
• Enhanced visual elements
• Consistent brand identity using the company's logo colors (orange and black)

WHY THIS COULD BE BENEFICIAL?

• The current app lacked brand consistency, so I incorporated the brand's color scheme (orange and black) from the company’s logo, ensuring a cohesive brand identity.
• Elements within the app were not easily legible, so I transitioned the look from a bright, inaccessible, cluttered interface to a clean, intuitive design, using contrast and color theory principles to ensure better readability and user engagement.
• There were multiple entry points for flows that could have been simplified, so I removed the bottom navigation bar. I chose to keep and add familiar entry points that were already visible throughout the rest of the screen, thereby reducing user choices to improve their decision-making speed.
• I streamlined processes by reducing interaction distance and complexity, thereby enhancing the users' overall experience.

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TIMEFRAME

3 hours